I have been lucky enough to work with and for some of the best brands in the world. I cut my teeth 17 years ago in agencies in London working on jobs for big clients like HSBC, Rio Tinto & Diageo before spreading my wings a little farther afield and working in Sydney for a year. In Sydney I was a designer at Singleton Ogilvy & Mather working on projects for Qantas & Commonwealth Bank. Back in England I contracted at various agencies with another two stints in Sydney before becoming Art Director for Virgin Media rolling out their new identity and digital strategy. Following on from that I became Creative Director of a boutique agency based in London and Cornwall and have been leading projects for clients like iTunes, AON and Parliament.
Design, Art Direction & Creative Direction.
User Experience Design, Information Architecture & strategic thinking.
Expert PhotoShop, Illustrator. Good knowledge of InDesign, Freehand and all standard Microsoft applications.
A proven ability to produce valid W3C standards compliant HTML and CSS with a thorough understanding of all accessibility, usability and cross browser issues.
Excellent hand rendering and visualisation skills with the ability to communicate ideas through digital and non-digital media.
Good time/project management and organisational skills.
Creation of all aspects of the Fellow Brand.
Fellow has been my pet project for the last couple of years and it has been a great project to work on. Working on the branding is almost a never ending project and it is something I very much enjoy. Finding a balance between being on trend and unique is a tightrope many new brands cross and being so close to this one has given me some very valuable insights into the business owner and their relationship with their brand.
Creation of all the Fellow product photography and art working of images.
Using my passion for documentary photography and evolving it into product photography has been a challenge and a steep learning curve.
I am a keen photographer using mainly 35mm and medium format.
This is a Woodpress build with a custom homepage.